With a brief to find alternative ways of showcasing Xandra's innovative, design led abilities our solution was not just to help design a logo and entire brand package, but initiate a culture that gave purpose to their communications - laying down the beginnings of an environment that values details no matter how small or large.

Our journey working alongside the dream team at Lifestyle Laundry to create a brand identity that reflects their personality as they completely understand that there's more to life than sifting through and endless pile of dirty clothes.

Knowing that we were going to create a collection of custom watercolour patterns we really wanted the logotype to be clean and sophisticated and have enough character to sit on its own allowing the rest of the brand visuals to be the main hero. 

The Binding has helped turn Vintage Black's branding vision and product line into a reality. It all started by establishing a strong logo and brand guideline from which we continue to reference for aesthetic direction to this day with any new designs. Alongside these distinctive visuals as a go to, we've built a great working relationship where every time a new project pops up we can slip into our collaborative mojo with ease, meaning efficient turn arounds and consistent quality results. 

The Founders Co trade-show is an opportunity for independent labels, brands, makers, designers, photographers and artists to showcase, sell and collaborate. The Binding was fortunate enough to work behind the scenes in bringing this awesome event to life through the creation of branding and market materials as well as assisting with other project management roles. We're extremely passionate about these kind of events that are the driving force behind exposing locals and their amazing creative talents!